
Design and Reports get their moment

Sina
Last updated:
Design and Reports get their moment
Last month we told you something was coming. Now it's here.
When we shared the new Insights Hub, we said two things were still on the roadmap: a new Design page and a fresh take on Reports. We wanted to give each of them their own moment instead of rushing them out the door. That moment is now.
Let’s have a look at how this is impacting you in your work with Primefold XI!
Design, with a safety net

The Design page is where your surveys get their look and feel. Until now, every change went live instantly, with no easy way back. That's changed.
Theme updates now save as a draft first. Nothing goes live until you hit publish.
Every change sits in draft state until you're ready
One button publishes it
Your live surveys stay untouched until then
Design work also isn't a straight line, so we added full history. You can undo and redo any step, and see exactly which colors and photos changed along the way.
A few smaller improvements round it out:
Smoother chat flow with better error handling
Clearer previews when Sunday generates a theme for you
Chat history is saved, so you can pick up right where you left off

Design should feel like play, not risk. This update is us making good on that.
Tip: insert the URL of your webpage into Sunday and take over the design!
Reports that tell you what to do next

Reports got the deeper rework. The goal was simple: less noise, more signal, and a clear sense of what to actually do with what you're seeing.
We started with length. Reports are now capped at fifteen pages. That constraint forced something good: every page has to earn its place!
From there, the intelligence got sharper. Reports now lean on more charts and graphics, and they vary them, so a report reads like a story being told rather than the same bar chart on repeat. More importantly, the AI now looks for real findings, the kind that only surface when you connect the answers across several questions. Not "here's what people said," but "here's what it means when you put these answers together."
And it doesn't stop at insight. Reports now make concrete suggestions for what to do next. Things like "focus on this age segment, because those customers are both highly satisfied and have real budget to spend," or "give customers outside the big cities a better way to order, because of what the data shows." Findings you can move on, not just nod at.
We also made sure the generated slides sit properly on the PDF pages, so everything looks as polished printed as it does on screen. And we fixed a list of bugs while we were in there!
Now, it's yours
Two chapters, both delivered. The Insights Hub became proactive. Design became something you can shape without fear. And Reports became something you can share and immediately act on.
For now: open the Design page and give your next survey a look you love. Then let a Report show you where to go next.
→ xi.primefold.ai
Want a walkthrough? Book 15 minutes: cal.com/sinaholzerland/15min
Best, the Primefold Team
& always there for you,
Sina Holzerland, Head of Customer Experience, Primefold XI

