Meet Sunday: The Intelligence Layer Built Into Primefold XI
Sina Holzerland, Head of Customer Experience
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Building a survey used to mean switching between a survey tool, a design tool, and a spreadsheet before you'd even written a single question. Then waiting weeks for responses. Then exporting, cleaning, tagging, and building a deck just to explain what happened, with no clear answer on what to do next.
Primefold XI replaces that whole chain with one conversation. Sunday is who you have it with.
Who is Sunday?
Inside Primefold XI, Sunday is who you talk to, instead of digging through layers of data yourself. Not a chatbot bolted onto a dashboard or a search bar with a friendly font. Sunday is there from your first login, through building your survey, designing how it looks, and understanding what respondents actually said.
Sunday is AI, built into the product, not added on top. Under the hood, it's our intelligence layer: connected to your workspace, your data and your history. That's why answers are data-backed and specific to your company, not just generic output pulled from nowhere.
One name, one presence, three instances where Sunday does the work for you.
1 Sunday builds your survey with you
Most survey tools start with a blank canvas and a question type picker. With Sunday, you start with a sentence.
Tell Sunday what you want to learn. Sunday drafts the questions, arranges the pages, and gets a research-grade survey ready to publish. No blank-page problem. No wondering if your rating scale makes sense. You still decide what to ask and why; Sunday removes everything standing between that decision and a finished survey.
2 Sunday designs it to look like you
This is where a lot of survey tools quietly cost you the most time: matching colors, hunting for the right shade of blue, resizing a logo, before you've even shipped the thing that matters.
Sunday skips that. Point Sunday at your website, describe the look you're after, or name a brand you like, and Sunday builds a matching theme in the survey editor's Design tab. No manual color-picking or countless reiterations required. Of course, manual design is still there if that's how you like to work. Sunday is a shortcut, not a requirement.
Want to learn more about the design processes behind the curtain? We'll walk you through all three ways in detail next week.
3 Sunday reads every response, so you don't have to
This is the part legacy survey tools were never built for. Responses come in, and Primefold XI's Insights Hub is where you talk to them.
Ask Sunday what's changing in your numbers, what's driving a pattern or what you should do next. Sunday doesn’t just give you charts that make you question what happened, or raw numbers you have to interpret alone. Instead, Sunday surfaces summaries, themes, sentiment, and delivers decision-ready reports based on live analysis.
Why one intelligence instead of multiple tools
The point isn't that each of these functionalities is clever on its own. It's that they're the same Sunday, in the same conversation, from the first question you write to the last response you read. Nothing you build gets handed off to a different tool halfway through. Nothing gets lost in translation between "what we asked" and "what we learned."
That's the shift Primefold XI is built around: Experience Intelligence – an intelligence that works alongside you, instead of a static dashboard that waits for you to come looking.
Surveys are where most teams start, but the conversation doesn't have to stop at the questionnaire. As your data grows, Sunday connects your responses, surfaces patterns, and helps you see the fuller picture. Most teams only discover how deep that goes once they're in.
Companies sit on signals from customers, employees, and users every day. Most of those signals never become decisions. Sunday exists to shorten that distance: from a question to clarity you can act on.
Built for trust, not just speed
Your data stays yours. Sunday runs on infrastructure hosted in Germany, built GDPR-ready from the ground up. Every recommendation Sunday gives you is traceable back to the responses behind it. No black-box reasoning, nothing you have to take on faith.
Try it with your first real question
Reading about Sunday only gets you so far. The fastest way to understand it is to open a new survey and just start talking. Ask for what you want to learn, point Sunday at your website, and see how quickly a blank page turns into something you can send.
Next up: a closer look at how Sunday handles survey design. From your website URL to an on-brand survey in minutes! See you there.
Best, the Primefold Team
& always there for you,
Sina Holzerland, Head of Customer Experience, Primefold XI
