Primefold XI now speaks German, so does Sunday.

The person who most needs to read what your customers say is not always the person most comfortable reading it in English.

That is the quiet reason research tools lose their audience inside a German company. Whoever bought the tool is fine in English. So is the analyst. But the service lead answering the tickets, the store manager hearing the complaints at the counter and the HR colleague running the engagement survey are all working a language away from the thing they know best, and precision is the entire point of the exercise. 

Nobody says the tool is ‘too English’. They just open it less.

That’s why Primefold XI is now available in German.

Switching it on

Go to Settings, then Personal settings, then App language. Choose Deutsch. The app changes as you let go of the mouse: no save, no reload, no confirmation you have to dismiss. What changes is the whole app rather than the navigation bar, down to the error pages and the labels a screen reader reads out.

The part worth noticing is where that setting lives. It sits under Personal rather than under Workspace, next to whether you prefer the light or the dark theme. It belongs to your account, not your workspace. So a team does not have to agree on a language. Two colleagues can work side by side in the same workspace, one with the app in German and one in English. The surveys and the responses stay in whatever language they were written in, shared by both. What follows each person is the interface around the data, not the data itself.

That is a small architectural decision with a large effect on adoption, because the alternative, standardizing a whole company on one working language, is a decision nobody should have to make in order to run a survey.

Ask in German, about answers in English

Sunday answers in German once the setting is German.

More usefully, the language you work in and the language your data is in are two separate entities now. Ask in German about a survey written in English and the answer comes back in German, with the themes named in German and a term like Net Promoter Score left in the form your industry actually uses.

Ask, in any language, which of your questions is the weakest and you get a reason rather than a ranking, then a proposal and a question about whether to apply it, before anything changes.

None of this is translated after the fact. An answer that did not exist until you asked for it has no German version waiting in a file somewhere. Sunday writes it in German, which is why your data can stay in one language while you work in another.

Your survey can be German too

This does not stop at the interface you work in. Ask Sunday for a survey in German, or simply write the request in German, and the questions come back in German. A German team can run German research without drafting anything twice.

There is one limit worth knowing. A survey runs in the language it was built in, so respondents see the language you created it in: a German survey goes out in German, an English one in English. Serving the same survey to each respondent in their own language is not there yet.

So the language choice is yours twice over. Once for the room you work in, and once for every survey you build.

Try it yourself

Primefold is a German company, so are many of the companies we work with. That is why a rough translation was never an option. Engineers, product and customer-facing colleagues went through the terms one by one, and the result was finalized by a professional translator. Some words stayed in English on purpose: the Insights Hub is a named surface, not a description.

Switching the language takes no more than a few clicks and applies to you alone, so you can try it without asking anyone.

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